All good contemporary logos share some common characteristics. Most importantly, a logo must be visually appealing and distinctive. An original and eye-catching design will be more memorable. A good logo should have a style and choice of colours that are appropriate for the company it represents.

In today’s market place logos are displayed on all kinds of media. For this reason it’s important that logos are scalable and can be reproduced in a variety of sizes and formats. Logos should also have well defined colours that can be reproduced with high levels of consistency.